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Make confident technology decisions.

Practical advice to cut unnecessary technology spend, improve customer experience and put AI to practical use. Know what to improve, buy, build—or leave alone.

Free, 20 minutes, one decision. Or email brian@strategiqit.com

What a proposal says, and the questions we ask before you sign.

Brian FriedopferBefore founding StrategIQ IT

  • 16,000 agents, 60,000 usersLed global contact center engineering at Thomson Reuters
  • 20+ engineersLed change control, support and the global Cisco UCCE migration at Thomson Reuters
  • $0 to $100M+Built one CX & collaboration business from inception at LaSalle and scaled it past $100M at Trace3
  • National business unitLed Trace3’s Contact Center & Collaboration unit, P&L included
  • $1M to $16M+ in servicesGrew professional services in three years at roughly 40% margin
  • $30M+ dealsExecutive sponsor on NICE’s largest deals of 2024 and 2025, each over $30M in total contract value

His career includes President’s Club recognition from Avant, Sandler, Trace3 and NICE, Cisco Partner Advisory Board membership from 2019 to 2025, and leadership of teams recognized with national and regional partner awards. See recognition

Advice from both sides of the table.

Brian has sat on both sides of the technology table, as the accountable buyer and as the provider-side executive, across connectivity, cloud, CX, AI, security and managed services.

As the customer

Brian Friedopfer has been responsible for systems, budgets and business operations. He has lived with the consequences of a technology decision: whether it fits the business, whether people can use it, who supports it and what it costs to operate.

As the provider

Frustrated as a buyer, he moved to the partner side with one goal: to build the practice he had always wanted as a customer. That approach guided his entire partner career, and it worked. It also showed him how solutions are positioned, proposals are structured and commercial terms are negotiated.

Brian Friedopfer
That experience helps StrategIQ IT look beyond product demonstrations and attractive rates to examine business fit, provider incentives, total cost and accountability. The goal is simple: to do right by customers.

Vendor-agnostic by design.

We don’t walk into an engagement with a primary vendor to sell. Our job is to help you choose the right platform for your business, not the right one for us.

  • The full portfolio, not one or two partners

    Through our Sandler Partners relationship, we can bring more than 220 providers into a decision and compare them on fit, cost and accountability.

  • No reason to steer you

    We’re compensated through Sandler whichever provider you choose, so the recommendation follows your requirements.

  • Terms explained up front

    Advisory scope, fees and any provider compensation are explained before you proceed.

A clear process, start to finish.

  1. Discovery & alignment
  2. Strategy & insight
  3. Selection & design
  4. Negotiation & optimization
  5. Decision support & execution

See how each step works

What decision are you working through?

Bring one technology challenge, renewal or upcoming decision to a complimentary 20-minute conversation.

Choose a time

Prefer to share details first? Email brian@strategiqit.com. Include your company, the decision and your timing, and leave out confidential information.

Book a 20-minute conversation