About StrategIQ IT
To do right by customers.
Our mission
At StrategIQ, our mission is to empower businesses to make smarter, faster, and more cost-effective technology decisions by providing unfiltered insight, strategic guidance, and insider expertise. We cut through the complexity of the partner and vendor ecosystem to deliver real value: maximizing ROI, minimizing waste, and helping our clients win with clarity and confidence.
Why StrategIQ exists
StrategIQ was founded by Brian Friedopfer, a technology executive who has worked on both sides of the table.
Brian spent most of his career on the customer side, leading technology strategy, evaluating vendors, and navigating sales pitches, inflated pricing, and one-size-fits-all solutions. As a buyer, he saw firsthand how hard it was to get straight answers, fair pricing, and real strategy.
He then moved to the partner and reseller side, where he built a CX and collaboration practice from the ground up to over $100M in annual revenue in a few years. The aim was to build the kind of practice he had wanted as a customer: one that put clients first.
Drawing on his knowledge of how vendors, OEMs, partners, and aggregators operate, from discount structures and incentive programs to back-end margins and deal structuring, Brian founded StrategIQ to help clients select the right technology, negotiate better deals, and avoid costly mistakes. He helps clients:
- Navigate complex RFPs and procurement cycles
- Optimize spend and maximize ROI
- Design solutions that match business needs
- Use the inner workings of the partner ecosystem to pursue better pricing, service, and results
StrategIQ brings clarity and practical strategy to businesses that are tired of being oversold and underserved.
Our process
Simple, strategic and focused on results.
- Discovery & alignment
We start by understanding your business goals, current technology landscape, challenges, and where you’re losing time or money. Whether it’s vendor fatigue, confusing proposals, or unclear ROI, we dig in.
- Strategy & insight
We apply insight from both the customer and partner side to identify technologies, providers, and commercial structures that fit your business.
- Selection & design
We guide or lead the RFP process, review proposals, and help define solutions against your requirements and operating constraints.
- Negotiation & optimization
We examine pricing, terms, bundling, vendor incentives, and total cost to identify savings and value opportunities. Savings depend on the services, commitments, and alternatives involved.
- Decision support & execution
We support final selection and contract decisions, then agree who owns implementation, transition, and ongoing support. Scope, fees, and applicable provider compensation are explained before you proceed.
Clear advice. Clear responsibilities.
StrategIQ IT can source solutions through Sandler Partners. Advisory scope, fees, applicable provider compensation, implementation, and support responsibilities are explained before you proceed.
What decision are you working through?
Bring one technology challenge, renewal or upcoming decision to a complimentary 20-minute conversation.
Prefer to share details first? Email brian@strategiqit.com. Include your company, the decision and your timing, and leave out confidential information.